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Personal debt - the PM should be careful what he wishes for

Gavin Kelly and James Plunkett

This post originally appeared on the New Statesman blog

According to reports this morning, David Cameron will use his conference speech this afternoon to call on Britain’s households to pay down their debts. He will say that dealing with debt means not just paying down public debt but also “households – all of us – paying off the credit card and store card bills." Such comments would go beyond the government’s existing argument about the importance of dealing with the public deficit to an argument that about reducing the UK’s levels of personal debt.

What are we to make of this new message? In one sense it fits with the government’s wider narrative of Britain having maxed out the nation’s credit card. In this respect, Cameron’s comments are a statement of the obvious, albeit an important one. The UK’s household debt levels remain crushingly high both by historical and international standards. Sooner or later it’s vital that they come down. The Prime Minister is also right to say that this was no ordinary recession, and that this will be no ordinary recovery.

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