Take a chance on me

How can employers be incentivised to employ NEETs?

This briefing note considers how public policy can best incentivise employers to hire more young people in the UK today. We estimate the gross cost to the Exchequer of each additional full-time job created by a range of policy reforms, allowing us to compare their impact and cost-effectiveness.

The UK hit an unenviable milestone in the first quarter of 2026. For the first time in thirteen years, the number of 16-24-year-olds in the UK not in education, employment or training (NEET) breached the 1 million mark. This is a sobering statistic, not least because it has long been established that even short periods of unemployment when young can have ‘scarring effects’ on employment, earnings and well-being throughout one’s working life. Given this, policy makers are thinking hard about how to encourage firms to ‘take a chance’ on more young people in the UK today.

Policy interventions that aim to boost firms’ appetite to employ young workers involve all kinds of important considerations, but the analysis in this briefing note shows that none is more important than deciding between reforms that affect all young people versus targeted schemes. Our conclusion is unequivocal: although cross-cohort policy reforms have the biggest effect in terms of extra jobs created, targeted schemes offer much better value for money when we consider the fiscal cost per additional job created.