The millennial bug: public attitudes on the living standards of different generations

Published on Shared Growth

As previous analysis for the Intergenerational Commission has highlighted, the principle of generation-on-generation progress that has come to define 20th Century Britain shows signs of being disrupted. In a range of areas, including their earnings levels, housing situation and the extent to which they are building up resources for later life, the living standards of younger adults appear under threat.

For those interested in pursuing policies to address these challenges a key question is the extent to which they are reflected in public perceptions. Drawing on a new quantitative survey of over 2,000 British adults and a qualitative workshop involving members of different generations, this is the question this report (prepared by Ipsos MORI for the Intergenerational Commission) seeks to answer.

For more on the Intergenerational Commission, visit the microsite here.